Each of our clients has unique capabilities and has to face different issues.
They deserve customised solutions – and a team made up of professionals whose knowledge is exceptional on the market. These experts have achieved outstanding results within their respective fields of expertise. We develop world-class and futureproof solutions for the tasks and problems our clients are faced with, aligning the skills and knowledge of our professionals and clients. These solutions do not only work in theory – they are feasible and can be applied effectively.
Our Gydes are not just professionals – they are problem-solvers, creative thinkers, engineers, analysts and new business developers.
Founder and head of PhenoGyde, strategist, business developer, digitalisation expert. His name is associated with projects such as the Metapay Festival Card or Europe’s first NFC project. He is also the co-founder of Mandate Monitor.
PhenoGyde’s leading card and payment system expert, co-founder of Mandate Monitor. Zsolt is an international expert in bankcard issuing and acceptance, as well as scheme compliance, and an experienced PM of giant banking projects.
Senior card expert, project manager, complex (bank) project expert, a master in unifying various perspectives.
Business developer, startup strategist with 15+ years of experience in the Latin American market. She is board member of a private equity fund and a real networker, who is active in Europe as well.
International expert in corporate banking and corporate financial products & solutions. Gábor was a regional corporate banking manager and is now a business consultant and board member of several corporations.
Krisztina has served as the head of the compliance and legal departments of several major banks. During her career as an international consultant, she was involved in the market entry and the design and development of the systems of multiple financial institutions. She has in-depth knowledge and expertise in the banking and banking regulation fields. She regularly gives talks in her field of expertise and teaches compliance.
Márton founded and managed several firms and sales houses dealing with card acceptance. He is currently a senior (cross-border) card acceptance and micro enterprise/SME/retail sales expert who is well-versed with the strategy of a successful sale from its overall structure down to its smallest detail.
With both large and small business experience, Linda is a psychologist with many years of consultancy background, who thinks of organisation, culture, and transformation in terms of the human perspective.
A PR professional with experience in both internal and external communications in the banking, corporate and startup ecosystem. He is strongly committed to clear, simple messages and making the most of the new opportunities for communication offered by digitalisation.
Attila’s expertise lies in knowing all the ins-and-outs of a bank’s IT operations. He is equally familiar with the position of a supplier, a customer and a consultant in the replacement and migration projects within the major systems of leading financial institutions. We cooperate in the due diligence processes and resource assessments of IT firms as well as in the establishment of knowledge centres and IT roll-out projects.
András interprets, analyses, visualizes and finds correlations in data. With his extensive multinational corporate background, he supports our most complex data analysis projects.
Birth of a new industry
We changed the world under the brand name ’Metapay’ in 2011 by digitalising festival payments. We were also the first to successfully introduce new technologies and business models like the mobile NFC payment technology, the electronic public transport pass and Europe’s most complex shopping centre payment and loyalty card system.
We were the first to apply the ‘Transaction as a Service’ model and we had the opportunity to participate in the digitalisation of the most varied industries, not just as consultants, business developers or strategists, but for a certain period also as service providers. As of 2016, we have been focusing exclusively on consultancy.Our aim is to provide comprehensive, all-encompassing answers to the most complex problems.
We are trailblazers adopting a strategic approach, a business perspective and an engineering precision, who can contribute to the success of the clients by creating previously non-existent business models, technologies, solutions and partnerships.
We believe in human-faced digitalisation. After all, humans are analogue.
The Metapay story
The phrase did not even exist when we were already operating as a FinTech firm. With a successful pilot project in 2010, we managed to create the Metapay Festivalcard® system (Metapay Fesztiválkártya®).
By 2011, we were the world’s first and only service provider capable of effectively making mass events cashless.Within the same year, we also presented Europe’s first mobile (NFC) payment project with partners such as Vodafone, Gemalto (known as Thales today) or Ingenico. Additionally, we successfully completed Budapest’s first electronic public transport pass pilot.
We managed to retain our global market leader position until 2013, and our competitors were only following the trends we had set.
We provided full-scale services for the festivals: We built the business model and the payment strategy with the Metapay team, paid attention to customer experience, collaborated with the marketing team, and built and sought out new sponsorship channels and opportunities. With our own security team we performed payment, logistics and cash logistics tasks, undertook on-the-spot IT troubleshooting and even provided our clients with cashier services and a financial accounting centre, as well as techniques and technology. We educated our users and were the first to integrate the MasterCard PayPass technology into a closed payment system. We had a major role in achieving high penetration of contactless payment both in Hungary and abroad.
In 2012, we won the Hungarian Innovation Grand Prix award and up until 2013, we were the exclusive partners of all the festivals organised by Sziget Ltd. while more and more event organisers chose to use our services.
In addition to festivals, we also relied on the transaction system of Metapay to implement pre-paid and post-paid accounting systems, as well as loyalty, rewards, parking, access management, entry and identifying systems and projects, and also had the capability to integrate all of these into a single card. We also established subsidiaries in the Czech Republic and Slovakia.
In 2016, we transformed Metapay, and have been exclusively focusing on providing consultancy services for banking and financial industry clients, FinTech companies and for firms in almost any other industry ever since.
We created card acceptance (POS, ATM) and card issuance strategies, developed card product portfolios, supported the introduction of ApplePay, led projects promoting usage, and participated in M&A challenges, due diligence performance and valuations.
We facilitate exciting and commercially interesting partnerships.
As of September 2022, we are looking for astonishing, functional and visionary solutions under the brand ‘PhenoGyde’.
While providing unique and one-time projects (digital strategy, product development, payment strategy), we are also involved in longer term (service development, company sale) and continuous (market development, business development, strategic consultancy, coaching) assignments, working hard on the digital, yet customer-focused solutions of the future.
Our clients are diverse, both in terms of company size and profile. We have worked with single-member micro enterprises (strategy), SMEs with 50-100 employees (service quality, quality policy, crisis management) and also with large corporations employing hundreds of people (business, product and service strategy).
Operating in Europe, paying attention to Latin America
Our primary target is clearly the Hungarian and the European market, however, we are always open to and curious about new opportunities. We see a huge a potential in Latin America. With its population of over 500 million and countless global companies present on its markets, this region is catching up with the Western world at an astonishing pace. Its emerging FinTech firms could compete with local solutions on any continent. This vibrant market, always open to innovation, has also captured our imagination. Therefore, we decided to open a Latin American centre in Mexico City, allowing us to take European solutions overseas and return with new innovations yet unknown in this part of the world.
Media coverage
Facebook to buy Hungarian brand – exclusive interview with owner
Facebook buys the name and metapay.eu from Hungarian Metapay
A Hungarian fintech firm that changed everything
The NFC mobile phone developed by Vodafone-Metapay debuts at Sziget Festival
Can two pints of beer and two Jägermeisters be fintech? When servicing several thousand people at a major festival like Sziget for the first time in the world - then yes, it can
Metapay remains unrivalled
Metapay hits the jackpot at festivals
The success of our partners is our best testimonial.
We work together with our clients to innovate and achieve growth for this generation as well as the next.
Milán Gauder
payment guru, ex EVP Acceptance Products Worldwide @ Mastercard
Károly Gerendai
Founder of Sziget Festival
Gábor Takács
Founder of Sziget Festival
Stephen Dickson
Group CFO @ eMerchantPay
József Vida
President, Chief Executive Officer @ Takarékbank
Bence Sármay
country manager @ Visa
Our clients
